Squarely


A Danish brand that makes self-watering wooden planters that are sustainable & modular

Deliverables:

Website
UX-usibility test sessions
Custom icons print+ web
Video editing


UX Design Process


01. Empathize phase

Empathy maps, Business analysis, Brand & Image Strategy

Together with the team we brainstormed on how to improve the brand, asked lot of "Why's" and created storyline. In this phase I performed a qualitative research with focus groups and organized one-on-one interviews


02. Define phase

Created User personas, Journey maps based on the data we gather from the research


03. Ideation phase

Worked on concepts and ideation activites with the team members


04. Prototype phase

Designed wireframes and low-fidelity prototypes in Figma


05. Testing phase

- Conducted moderated usability testing with the target group, implemented the changes into CMS


06. Launch

Basic

To hang

To stand

Video editing & color grading

Icons

Reference


"Barbora has provided an excellent job improving Squarely's website: She conducted usability testing and based on the result redesigned the website improving the flow and presentation of the content. She contributed to creating a new visual identity by designing an elegant layout with customized info-graphics. Moreover, she assisted the team during brainstorming and developing a storyline. She had a very pro-active attitude and was working fast."

Agnieszka Szwarczewska

Founder of Squarely