1. My role:
UX & Brand Designer
Duration: 3 months, wearing lot of hats:Research, Prototyping & Redesign
UX analysis + Reccomendations
Illustrations & Flyers, Product Photography
2. The Goal & Challenges
•To improve web experience, design, Corporate Identity
•UX analysss + Reccomendations
•Create simplier interface, that would be easily
updatable in the future.
• The challenges: working fully remote due to lockdown
•Not enough experienced team members which could have effect on the results.
•Further web maintaince might not be included.
3.Defining the problems
Not focusing on the users or potential cutomers and providing value for them:
”Why should they buy sustainable products from Griinbi ?”
•Information overload - too much text and hard to orient
•Missing information about the company
• No FAQ included, could help the visitors to find answers fast
•Low quality images & photos of products
•Leaving meta + alt tags empty, which might lead to poor SEO
•No 404 error page