After evaluations and meetings with the owners and stakeholders,
we came up with a strategy to create an Avantgarde Academy for only Top Hairdresser Students.
These students would be "tested" in a school competition before receiving the internship.
That would help the company to keep high quality service and give opportunity to young talented
students to get valuable experience. I have also introduced some marketing campaigns
like Mother-Daughter Days, Referral Program, and cooperating with high-class wedding agencies.
New Design Guideline + example Photos
An updated Corporate Identity
Social Media & Instagram Guide
Web Design Mockup
In addition to that, the other deliverables were: